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ghostfruit design studio

Digital Brand Designer & Visual Storyteller.

I turn ideas into experiences people can connect with.

More about me.

App Development + UX/UI Design

Auralog

AURALOG — Auralog is a mood + music journaling experience that helps people see the connection between what they’re feeling and what they’re listening to. I designed the experience to turn everyday listening habits into something more personal, reflective, and easy to look back on.
AURALOG (cont.) — Auralog connects music, mood, and memory in one reflective experience: users connect their music, log how they feel, create soundtracks, and notice patterns over time. The goal is to help people understand not just what they listened to, but what those songs meant in the moment.
AURALOG (cont.) — I wanted Auralog to feel more like a personal journal than a data dashboard. Soft pastels, rounded cards, translucent layers, and a mix of serif and sans-serif type keep the experience reflective, warm, and human.
AURALOG (cont.) — The onboarding flow starts with something personal instead of asking users to fill out a generic profile. Users choose what they want from Auralog, select a meaningful song, connect it to a memory and mood, and begin building their journal from there.

Snapmates

SnapMates — SnapMates is a Snapchat feature concept that makes meeting new friends feel more natural by matching people through shared interests and placing them into small group chats. I designed the experience around low-pressure connection, giving users space to find common ground before deciding who they genuinely click with.
SnapMates (cont.) — Once matched, users join interest-based group chats where conversation can happen naturally around things they already have in common. The group setting lowers the pressure of one-on-one matching and gives friendships space to form organically.
SnapMates (cont.) — As groups grow closer, shared Stories and Memories help turn new matches into ongoing friendships. The experience becomes less about “matching” and more about building a small community inside Snapchat.

Campaign Designs

Spillr

Spillr — Spillr is an anonymous social diary built for the thoughts people want to share without attaching their identity. The launch positions anonymity as a space for honesty, vulnerability, and saying what usually stays in drafts.
Spillr (cont.) — The OOH campaign brings private confessions into public spaces, using bold, unfinished thoughts to spark curiosity around the app. Each ad plays with the tension between what we think privately and what we’re willing to say out loud.
Spillr (cont.) — The launch moves from intrigue to interaction, revealing Spillr as a space where anonymous thoughts become a shared social experience. Product and social creative invite users to stop filtering themselves, post their first “spill,” and see what everyone else has been holding back.

The Gap is Crap

The Gap is Crap — #TheGapIsCrap is a data-driven campaign that turns gender pay gap statistics into bold, hard-to-ignore visual stories. Designed across social and OOH, it uses expressive typography, collage, and direct messaging to make an abstract issue feel immediate and understandable.
The Gap is Crap (cont.) — The campaign extends into out-of-home advertising, using bold typography and oversized statistics to make the pay gap feel immediate in public space. The billboard format turns the message into something people can’t easily scroll past.

Learn American Sign Language

Learn American Sign Language — An ASL awareness campaign that reimagines familiar phrases like “read my lips” and “talk with your hands” to challenge assumptions about communication. I paired black-and-white collage, bold red accents, and expressive typography to make accessibility feel loud, human, and impossible to overlook.

iconography

Stickers + Icons

Feed Your Soul —Inspired by the idea of doing what genuinely fulfills you, Feed Your Soul combines “fruits of your labor” with a little Pac-Man nostalgia. The result turns a personal phrase into a playful icon built around storytelling, wordplay, and unexpected visual connections.
Eye on the Future — Eye on the Future explores the idea of moving forward without knowing exactly where life will lead. Overlapping circles represent the past and present coming together to form an eye focused on what comes next.
Predict me — Predict Me plays with the tension between an unpredictable future and having a clear vision for the life you want. A crystal ball filled with abstract celestial forms turns that contradiction into something optimistic, playful, and a little magical.

Collages & Expressive Graphic Design

Collages

The Girl I Remember — The Girl I Remember explores the relationship between memory, identity, and imagination. A mirror becomes a window into childhood, reflecting how our younger selves continue to shape who we become.
The Waves Know Why — The Waves Know Why explores uncertainty through connection, resilience, and hope. A fragile paper boat beneath towering waves reflects the trust it takes to keep moving when the path ahead isn’t clear.
“Growing Up on Channel 3” — Growing Up on Channel 3 looks at childhood through nostalgia, media, and memory. Vintage technology and familiar objects become symbols of the experiences that quietly shape us as we grow.
“The Metamorphosis of My Voice” — The Metamorphosis of My Voice explores the process of finding your voice when some thoughts are difficult to put into words. Layered imagery of books, music, film, and transformation reflects how identity grows from the stories we absorb and the experiences we carry.